Packlink partners with Optiseller to empower eCommerce retailers
Packlink is pleased to announce a new strategic partnership with Optiseller, a leading eCommerce data platform known for its innovative optimisation and analytics tools. This collaboration is designed to improve the overall experience of online retailers by providing them with robust data solutions to drive sales, increase efficiency and improve marketplace listings.
Who is Optiseller?
Optiseller is an industry expert in eCommerce data solutions, operating in key markets including the United States, Canada, the United Kingdom, France, Germany, Australia and New Zealand. With over 35,000 merchants in more than 40 countries using their platform, Optiseller has built a reputation for providing bespoke solutions and tools for data optimisation and marketplace performance management. Their specialist services include eCommerce onboarding, technology integration, scaling support and consultancy.
Why this partnership matters
For online retailers, data consistency and optimisation are critical to maximising reach and improving customer engagement. By partnering with Optiseller, Packlink aims to provide merchants with the necessary tools to gain greater control over their listings, especially on key marketplaces such as eBay. This collaboration is an important step in providing our customers with a comprehensive suite of services designed to streamline the listing process and increase sales.
The eCommerce landscape is constantly evolving and competition is growing at a rapid pace. It is no longer enough to simply list products online; merchants must focus on data accuracy, search engine optimisation (SEO) for marketplaces and proactive inventory management. This is where Optiseller's powerful tools come into play, making it a valuable addition to Packlink's offering.
What Optiseller offers
Optiseller's platform is designed to help online merchants in a number of areas, from optimising product listings to securing critical data. Here's a breakdown of some of the key features and benefits Optiseller offers:
- Save time and sell more with Aspect Finder+.
Aspect Finder+ is an intelligent tool that scans and retrieves missing item details from existing product listings. Retailers often have valuable information stored in their listings and Aspect Finder+ ensures that this data is fully utilised, helping them to efficiently update their listings and in turn increase sales.
- Increase your eBay sales with Optiseller Lite
Optiseller Lite is specifically designed to improve selling performance on eBay. The tool provides guidance on why a listing needs to be updated and offers suggestions on how to make it more effective. Merchants can quickly see the impact of optimised listings, helping them to grow their eBay presence.
- Integrate industry-leading data sources
Optiseller provides retailers with the ability to integrate high-quality data into their own systems, accelerating growth and expanding eCommerce knowledge. This integration provides a clearer picture of customer demand and inventory insights, making it easier to scale operations effectively.
- Protect listings with Optiseller Backup & Recover
For eBay sellers, the security of their listings is paramount. Optiseller provides weekly backups of connected businesses, allowing for the recovery of lost or corrupted data in the event of unexpected problems. This peace of mind ensures that business operations are not disrupted, even in the most challenging scenarios.
- Understand the value of your brand with strategic insights
Optiseller's Brand Data Report provides critical insights into the most influential categories, products and vendors. This dynamic report enables retailers to better strategise and focus on areas that can drive significant growth.
- Optimise your listings for better visibility
Optiseller's team of experts use detailed data analysis to focus on category-specific optimisation, item specifics and buyer demand insights. By aligning listings with search patterns and compliance standards, retailers can achieve better visibility and sales on key marketplaces such as eBay.
How this partnership benefits Packlink clients
At Packlink, our mission is to simplify shipping and logistics for online businesses so they can focus on growth and customer satisfaction. With the addition of Optiseller's data optimisation capabilities, our customers can now benefit from an enhanced eCommerce experience that not only increases sales, but also streamlines their listing management.
This partnership reflects our commitment to providing online retailers with comprehensive solutions that go beyond logistics. By partnering with a trusted industry expert like Optiseller, Packlink is taking a proactive step to help businesses sell more and grow faster.
A bright future ahead
As eCommerce continues to grow, data management and optimisation will become even more critical for retailers who want to stay ahead. The Packlink-Optiseller partnership will open up new opportunities for online sellers by combining our shipping expertise with Optiseller's powerful data solutions.
Stay tuned for more updates as we roll out new features and services in partnership with Optiseller. To learn more about Optiseller's tools and how they can benefit your business, please visit the Optiseller website.
By joining forces with Optiseller, Packlink aims to provide a more comprehensive suite of services to help online merchants effectively scale their businesses. We're excited to see how this partnership will enhance our clients' experience and help them achieve even greater success in the rapidly evolving eCommerce landscape.